Search behavior is rapidly shifting from traditional Google searches to AI-driven tools like ChatGPT, voice assistants, and AI-generated summaries.  This workshop introduces Answer Engine Optimization (AEO) - a practical approach to structuring content so businesses can be found and featured as direct answers in these tools. Over 60% of consumers now use AI tools or voice assistants to search information, signaling a major shift away from traditional keyword-based search.

This is beginner-friendly, highly practical and there is no cost. You must register to attend.  Participants will:

• Learn how AI search differs from traditional SEO

• Understand how ChatGPT and similar tools select answers

• Identify the most common questions their customers ask

• Use ChatGPT to create optimized, ready-to-use answers for their business

This workshop will be led by Tom Harness of Harness Digital Marketing.  He will help you complete two short hands-on activities and leave with content that you can immediately implement.