Whitney Roberts & Jade Mccalla from Idea Creative Marketing discuss their unique business journey, spotlighting the challenges & successes they've encountered in the marketing industry. Whitney shares her start in Marion, Illinois, & the growth of Idea Creative Marketing, emphasizing the importance of passion & adaptability in small business marketing. Jade discusses her experiences with the American Marketing Association & the dynamic nature of their day-to-day operations. The conversation also touches on the significance of local networking, the evolution of marketing strategies, & the benefits of working with small businesses over large corporations. The episode ends with insights into their personalized approach to marketing services & the impact of community-focused growth.