Jonathan and Jolyn Raby of West Frankfort, Illinois. are hairstylists who own Berg's Hair Parlor and Gambit Coffee Bar. They share their journey of establishing these businesses in a small town. The Raby’s discuss their move from Nashville, initial challenges, and eventual successes, highlighting the importance of community involvement, adaptive business strategies, and innovative thinking. They emphasize the significance of offering a creative and welcoming space that serves as a 'third place' for locals. Additionally, their commitment to supporting local arts and providing an inclusive, family-friendly environment is discussed. The episode is full of insights on rural entrepreneurship, smart growth, and the power of community connection.