Jennifer Olson and Russell Williams welcome Dr. Jim Alexander and physician assistant Jennifer “Jen” Alexander to discuss opening Alexander Family Practice on West Main Street in downtown Marion, Illinois. They share their history practicing in the region since the early 2000s, a brief out-of-state hiatus, and their decision to return to independent medicine to restore one-on-one, continuity-based care and reduce corporate “layers” that frustrate patients. Jen describes learning the business side of healthcare, especially insurance credentialing, electronic systems, and billing, and credits community resources and a strong referral network built over decades. They highlight services including preventive care, laceration repair, dermatology procedures, joint injections, and Botox/fillers, note they see patients from newborns to a 109-year-old, introduce their social-media mascot “Mac Daddy,” and explain how to become a new patient and how to contact the office.