Bea Taylor on Building Bea Fitt in Marion: Luxury Training, an App, and the Mindset to ‘Just Do It’ Interview with Bea Taylor, founder of Bea Fitt Personal Training in Marion, Illinois, a luxury, city-vibe studio on West Main near the junior high that serves clients roughly ages 10–89. Taylor, originally from a Chicago-area family, played soccer and track in college before two major knee injuries ended her sports path; she transferred to SIU, left law school, and started her business the next day. She explains her coaching approach—assessments, progressive overload, meeting clients where they are, and defining success subjectively—along with her core message that time will pass anyway, so start today. Taylor discusses scaling by expanding her space, building a team with clear standards, and developing the separate Bea Fitt app (workouts, videos, check-ins, macros/meal plans) to eventually reduce in-person training. She describes marketing via local word-of-mouth and digital targeting for the app, recommends Atomic Habits and Rich Dad Poor Dad, shares disliked tasks like payroll/taxes and hiring/firing, and emphasizes cash flow, decisive action, embracing “shame,” and using small-town focus and low competition to build a seven-figure company.